The signing ceremony. [Photo/tidenews.com.cn]

Hangzhou Expo Group signed a strategic cooperation agreement with Messe Frankfurt (HK) Ltd, a subsidiary of Messe Frankfurt Exhibition Group, in Hangzhou on March 27, aiming to jointly launch a new international smart space exhibition project.

The cooperation marks the debut of Messe Frankfurt, the world's largest trade fair, congress and event organizer with its own exhibition grounds, in the Hangzhou market.

Hangzhou Expo Group has stated that as the leading platform for the development of the exhibition industry in the city, one of its key missions is to introduce and nurture international branded exhibitions in Hangzhou, thereby connecting key industries in the city to the global market.

Teaming up with Messe Frankfurt, the company wants to leverage the planned international smart space exhibition project to align with Hangzhou's advanced digital technology and diverse application scenarios, further enhancing the city's influence in the international exhibition industry, Hangzhou Expo Group said.

Both parties will also co-host the Smart Space Exhibition Zone, focusing on spatial technology and scene solutions. With themes centering around urban space, commercial space, and living space, the event will feature a variety of emerging enterprises in different sectors and leading companies with strong technological expertise, showcasing new technologies, products, and solutions.

A bird's-eye view of the iconic Hangzhou International Conference Center near the Qiantang River. [Photo/WeChat account: gh_59c779988e8d]