Jin Lulu brews a fresh cup of coffee for a customer. [Photo/tidenews.com.cn]

A new cafe at the entrance of Hangzhou's Gudang Market has quickly become a social media sensation, local media outlets reported.

Run by Jin Lulu, a recent master's degree graduate from the United Kingdom, the cafe blends modern coffee culture with the traditional vibrancy of a local marketplace.

"I grew up here and this place has a unique charm. With Zhejiang University nearby, many international students visit the market," Jin said.

"I wanted to create a space where they could gather, along with friends who love music and art," she added.

Offering affordable drinks – an Americano costs just over 10 yuan ($1.38) – the cafe has attracted both young customers and local residents aplenty.

Jin chats with an expat student from Zhejiang University. [Photo/tidenews.com.cn]

"It's a great idea to bring a coffee shop into the market. It adds a fresh dynamic while keeping prices down," said Xu, a regular customer.

He suggested introducing local flavors, such as Longjing tea-infused coffee or sweet rice wine lattes.

Jin's venture is part of a growing trend. Hangzhou's first market cafe opened five years ago in Hongshiban Market and despite initial skepticism, its owner now sees strong community support.

Regulars like Zhou, a three-year patron, appreciate the cafe as more than just a coffee stop. "It's a social space where people can chat and unwind," he said.

As more young entrepreneurs bring coffee culture into traditional markets, they are reshaping urban life – blending the warmth of community with new possibilities.

The owner of Hangzhou's first market cafe in Hongshiban Market gets to work. [Photo/tidenews.com.cn]