A lifestyle aesthetics initiative on defining Liangzhu's core color palette and decorative patterns is launched. [Photo/tidenews.com.cn]

The 2025 Liangzhu Cultural Creativity Development Conference – themed on Craftsmanship and Innovation Through the Ages – was held on Jan 8 at the Liangzhu 5000+ Arts Innovation Park in Hangzhou, capital of East China's Zhejiang province.

In recent years, the Liangzhu Management Committee has developed thousands of cultural products spanning jewelry, food and clothing, aiming to bring Liangzhu culture into everyday life.

To expand its cultural influence in 2025, the committee announced two thematic trends, featuring motifs like bird-head snake patterns and jade-inspired hues such as "Yuqin Yellow", to guide product development.

A lifestyle aesthetics initiative was also launched, focusing on defining Liangzhu's core color palette and decorative patterns.

Key partnerships were announced with four organizations to support innovative applications of Liangzhu's heritage.

Products go on show inspired by Liangzhu's 5,000-long history. [Photo/tidenews.com.cn]