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Hangzhou Asian Games releases cultural promotion books

pyhair.net| Updated: February 6, 2024 L M S

The inaugural ceremony for the Inheritance of the Asian Games, Embarking Together into the Future book series took place at the Hangzhou Library on Feb 5.

The series includes three books, namely Telling Hangzhou's Story Beautifully – Analysis of Hangzhou Asian Games Visual Identity, Sharing the Glory of the Asian Games – Documentary of Hangzhou Asian Games Cultural Activities, and Creating a Media Harmony – Record of Hangzhou Asian Games Media Operations.

The publications, as cultural cards of the post-Asian Games era, showcase and interpret the cultural achievements of the Games. They preserve accurate and factual event records, leaving behind vivid stories and profound reflections on the reality of the sporting event.

The event also launched the promotion of the Asian Games Memories photo exhibition scheduled for April. It called on individuals from all walks of life to actively participate in photo submissions, using their lenses to share unforgettable scenes both within and outside the competition venues.

During the ceremony, there was a book-gifting event wherein the book series was gifted to representatives from nationwide libraries, book distribution channels, universities, readers, and volunteers.

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Telling Hangzhou's Story Beautifully – Analysis of Hangzhou Asian Games Visual Identity is a comprehensive analysis of the design process of essential visual symbols of the Games, including the emblem, mascots, slogan, torch, core graphics, color system, attire, and medals. [Photo/WeChat account: hzyy2022]

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Sharing the Glory of the Asian Games – Documentary of Hangzhou Asian Games Cultural Activities focuses on events such as the Asian Games Fun Run and Asian Games Touring 10 Cities, reviewing and documenting crucial moments and milestones in the promotion of the Games. [Photo/WeChat account: hzyy2022]

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Creating a Media Harmony – Record of Hangzhou Asian Games Media Operations aims to recreate the factual account of the selection, construction, and operation of the main media center, recording media operations during the event. [Photo/WeChat account: hzyy2022]

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