A World Cup-themed promotional activity for the sports lottery is held in Hangzhou on Nov 20. [Photo/Zhejiang Daily]

The Zhejiang Sports Lottery launched a promotional activity featuring World Cup and Song Dynasty (960-1279) elements in Hangzhou on Nov 20.

Wang Zhenzhang, director of the Management Center of the Zhejiang Sports Lottery, said that they will organize a series of World Cup-themed activities, combining Song Dynasty culture, sports lottery and cuju -- an ancient form of soccer -- with the World Cup.

A traditional Chinese dance is performed at the launch ceremony. [Photo/Zhejiang Daily]

Somatosensory shooting and juggling challenges are available to soccer lovers. Sports lottery booths have been set up at the site as well.

National media reporters also spoke to attendants from Doha, revealing the excitement of fans at the opening ceremony of the World Cup.