A livestreaming event entitled Discover Hangzhou kicks off at the China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Zone Aug 18. [Photo provided ehangzhou.gov.cn]

A livestreaming event entitled Discover Hangzhou kicked off at the China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Zone Aug 18, local media reported.

China is witnessing a boom in e-commerce livestreaming. The event aims to ride the wave and facilitate local cross-border e-commerce companies to expand sales channels, acclimatize to foreign markets, and develop the pilot zone into an industrial leader.

The event helps 100 local companies increase their competitiveness and find suitable products that match taste of foreign consumers. Group training on overseas marketing will be held Sept 1 and 2 to sharpen local companies' professional skills in digital marketing and help them sell products all over the world. Companies that take part in the event can receive a bonus of 1,000 yuan ($144.80) for every independent livestream show.

The event also features scouting and cultivating 100 talented livestream hosts. They will be bolstered by professional teams in video script planning, social platform accounts marketing, video polishing, and resource sharing.

A livestreaming base for global cross-border e-commerce brands is unveiled. [Photo provided ehangzhou.gov.cn]

A livestreaming base of global cross-border e-commerce brands was unveiled at the pilot zone on the same day. The 1,000-square-meter base, which has attracted the first group of 50 hosts, will air three to 10 livestream shows every day. Shows broadcast in the morning will target US buyers channeled by Amazon, and those aired in the afternoon are for Southeastern Asian consumers from AliExpress and Lazada.

Industrial leaders share ideas on cross-border e-commerce and livestreaming. [Photo provided ehangzhou.gov.cn]