Two live-streamers promote products during a live stream in Jianggan district, Hangzhou, capital of East China's Zhejiang province. [Photo/hangzhou.com.cn]

Jianggan district in Hangzhou, capital of East China's Zhejiang province, set up a live streaming service platform in partnership with Hangzhou Culture and Exhibition Co and the Hangzhou Creative Design Center on July 17, with the aim of helping promote cultural products on live streaming platforms.

Niu Jun, deputy director of the Hangzhou publicity department, and Yu Yingyan, director of the Jianggan publicity department, attended the unveiling ceremony.

At the ceremony, Hangzhou Culture and Exhibition Co signed a partnership deal with Hangzhou Shijia Technology Co to build an online e-commerce platform providing services related to choosing cultural products for promotion.

Representatives unveil the plaque of the live streaming service platform for cultural products on July 17. [Photo/hangzhou.com.cn]

Duanyuer, which is affiliated with Hangzhou Shijia Technology Co, is a website dedicated to providing big data services for short video and live streaming platforms. It will provide services related to content and real-time data analysis as well as one-stop solutions for companies.

According to a representative at the Jianggan Cultural Industry Development Center, the live streaming service platform will be focusing on collecting feedback from live streaming platform users to help cultural companies improve their products.