In a bid to jump on the live-streaming e-commerce bandwagon, Yuhang district in Hangzhou, East China's Zhejiang province has begun setting development goals and competing for talents in the live-streaming industry through a raft of various favorable policies and measures, such as offering cash rewards and discounts for house purchases, Economic View reported on June 24.

"We just received the invitation and will soon settle in a live-streaming e-commerce industrial base of Hangzhou," the head of the live-streaming team of a small appliance company told Economic View on June 23.

The industrial base he referred to is a special industrial park located in Yuhang district, Hangzhou, capital of East China's Zhejiang province. It was established to promote the role of live-streaming in e-commerce sales, and opened on April 28.

Yuhang district has made constant efforts to support the integration of live-streaming into e-commerce. On June 20, the district released a series of related policies, most notably the "identification of live-streaming talents".

According to this policy, leading and dominant figures in the field can be officially identified as "national leading talents".

The district provides a maximum 5 million yuan ($706,500) cash bonus for certain identified top-tier live-streamers, and research and development subsidies of up to 100 million yuan for live-streaming e-commerce companies valued at over $1 billion.

Yuhang has also set itself the goal of developing into the city's number one district in the live-streaming economy on June 20 and formulated strategies for deepening integration of live-streaming into e-commerce.