Taobao Maker Festival kicks off in Hangzhou on Thursday. [Photo provided to chinadaily.com.cn]

"The designer toy market is set to take off quickly because we are not just selling toys – it's the emotional resonation that truly matters," Jia said.

"By producing this festival, we have been amazed by the creativity of the young makers, and we want the whole world to see it. This is the future of China, and this could be the future of the world," said Tung.