Cute, colorful and innovative cultural products go on display at the launch ceremony for the 2019 Taobao Maker Festival in Hangzhou, in Zhejiang province, on Aug 16. [Photo/IC]

"The Taobao Maker Festival is increasingly becoming a product of Hangzhou," said Chris Tung, chief marketing officer at Alibaba Group, adding that this year's event will be the largest creative fair in China.

"The festival is a grand gathering for innovation and creativity of young merchants and Taobao is the breeding place for creative ideas and innovation around the world," Tung said.

Fu Liang, head of the 4th Taobao Maker Festival, said he hopes that more customers can interact with Taobao store owners and share their concepts and stories behind all the eye-catching products, so as to understand the differences that creativity makes to the world.