Visitors at the purchasing activity of Amazon Global Selling in Hangzhou, Zhejiang province on June 28 [Photo/WeChat account: chcecpa]

An Amazon Global Selling event kicked off in Hangzhou, capital of Zhejiang province, on June 28, with over 3,500 global sellers and 150 quality factories looking for potential business opportunities.

Launched in 2012, Amazon's global selling business aims to help Chinese manufacturers sell their products to customers around the world, including the United States, the United Kingdom, Germany, Canada, Japan and Australia.

Organized by China (Hangzhou) Cross-Border E-Commerce Comprehensive Pilot Area and the Jianggan government, the two-day event serves as an important gateway to help China-based vendors optimize supply chains and increase their customer base.

A foreign customer tries on a bag at the Amazon Global Selling activity in Hangzhou, Zhejiang province on June 28. [Photo/WeChat account: chcecpa]

"After two years of development, the event has become a matchmaker for cross-border e-commerce sellers and manufacturers," said Shi Huangkai, deputy director of the Hangzhou Comprehensive Pilot Office.

He added that it plays a crucial role in accelerating the digital transformation of traditional companies and promoting the development of cross-border e-commerce.

"Despite a sluggish global market, our core products sell well on Amazon platforms," said Cui Liang, general manager of a local home furnishings company, adding that the company's sales volume rose to 100 million yuan ($1.45 million) in its first year of using Amazon Global Selling.

A report on the top 100 Chinese export cross-border brands using Amazon Global Selling is released at the conference in Hangzhou, Zhejiang province on June 28. [Photo/WeChat account: chcecpa]