Cooperating with world renowned film studios such as Universal Studios Hollywood on the special occasion of the Chinese Spring Festival is Hangzhou's attempt to blaze new trails in promoting the city image by combining culture with tourism, in the hope to attract more overseas visitors, said an official from the Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism.

By Feb 13, the themed event had made a splash in overseas market with the number of followers on Hangzhou's five overseas social media platforms surpassing 810,000.

Artists from Hangzhou, Zhejiang province perform Yueju Opera at the Universal Studios Hollywood in Los Angeles, the United States, on Feb 9. [Photo/thehour.cn]