Hangzhou 2022 will also officially start to authorize licensed enterprises to sell licensed products, commemorative coins/banknotes and stamps.

An innovative section for Asian Games partners, the market operation aims to establish interactive platforms where everyone can be involved by integrating online and offline resources.

An important milestone in the preparation of the Asian Games, the launch of the marketing grogram heralds new opportunities for global enterprises.

Hangzhou, set to hold the next Asian Games in 2022, is the third Chinese host of the continent's showpiece event after Beijing in 1990 and Guangzhou in 2010.

Hangzhou Olympic Sports Center, the main venue for the 2022 Asian Games in Hangzhou, Zhejiang province [Photo/zjol.com.cn]