The 2018 Cultural Consumption Festival, a gathering of traditional cultural and creative products will be held in Hangzhou, Zhejiang province, from Dec 14 to 18, according to a news conference on Nov 18.

Featuring a treasure house of paintings, calligraphies, copper carvings, ceramics and jades from across the country, the festival is aimed at building a platform to share traditional cultures and promote the cultural and creative industry of Hangzhou.

Sun Yongrong, head of Hangzhou Municipal Bureau of Culture, Radio, TV, Film, Press and Publication makes a keynote speech at the news conference in Hangzhou, Zhejiang province, on Nov 18. [Photo/hangzhou.gov.cn]

The cultural feast, which will see the participation of famous artists and cultural companies, is expected to lift the level of national cultural consumption to a higher level, said Sun Yongrong, head of Hangzhou Municipal Bureau of Culture, Radio, TV, Film, Press and Publication at the news conference.

Chen Zhenlian, president of the festival, hailed the rich cultural heritage of Hangzhou, saying that the most important thing is to combine the old and traditional cultures with the modern lives of people.

Aside from cultural and creative products from the Palace Museum and Hangzhou-based Xiling Seal Art Society, toys brought by Danish toymaker Lego are expected to be exhibited at the festival.

A total of ten cultural experts are designated as the art ambassadors of the 2018 Cultural Consumption Festival at the news conference in Hangzhou, Zhejiang province, on Nov 18. [Photo/hangzhou.gov.cn]

A round table talk among cultural experts is held at the news conference in Hangzhou, Zhejiang province, on Nov 18. [Photo/hangzhou.gov.cn]