Hangzhou Magic Mall Entertainment was formed in 2008. It specializes in creating kids & family entertainment content – its original IP includes Luo Bao Bei and Kick’n’Rush (in collaboration with the Chinese Football Association). Current projects in development include Nestars with the Beijing Birds Nest Stadium. Magic Mall is also the master licensee in China for the Oscar-nominated Song of the Sea from Cartoon Saloon.

Magic Mall’s brand-new original IP, Luo Bao Bei, is a well-received animated series. Luo Bao Bei is the first family-friendly original animated series in China that follows western preschool animation standards.